With Aftershok’s post on Tamako Market’s opening theme, a chapter has closed on Anime Instrumentality’s existence. In a really niche fandom increasingly subject to such injustices as CDs being bundled with DVD/Blu-Rays, all manner of bootlegs that trick unwary consumers into not contributing to an artist’s welfare, and the slowness of anime OP/ED appearances on US iTunes, we feel left out in the cold, bereft of our core value: instrumentality. That is, the sense that we’re serving a higher purpose.
But if there’s something that unites us all, it’s an unyielding persistence that carries us on. So those anime companies are too high-minded, too hoity-toity, too elitist to sell soundtracks unbundled? They dare cram nonsense like drama tracks that are a jarring contrast to the sweet melodies in tracks previous? Very well! We shall set off in search of greener pastures that suit our idiom.
So after conducting a full diagnosis using Porter’s Five Forces Model complete with some good old-fashioned SWOT analysis and some BCG growth share matrices thrown in for good measure, we found the next step to be closer to home than we had thought! Why bother with Japanese animation when Western animation, with its history grounded in such storied franchises and companies as Disney, Hanna Barbara, and Looney Tunes, offers so much music for us to gleefully devour and enjoy? Here be an untapped vein just waiting to be excavated and based on the feasibility studies we conducted alongside our consulting team; this looks to be an exciting growth opportunity! Onwards to Western Animation Soundtracks!
Abandoning anime music isn’t something we take lightly, but this ability to gallivant into new territories leaves us breathless and eager as a fresh breeze blows in to clear the Kajiura-like stale air that has infested this place. A spirit of adventure awaits, encapsulated in the words of one very wise man that goes something like:
I can show you the world,
Shining, shimmering, splendid…
And that, dear readers, dear friends all, we will show you the world as part from these shores with the new dawn. With a clarion call heard from a song from ages past, I say, let us go forth and explore!